Data infuses an Avant campaign. It shapes channel mix and content design; it’s captured in multiple configurations as the campaign unfolds; and when the final program concludes, you’re handed a rich data set that can be packaged for your brand leadership, or formatted to transfer directly to your analytics and operating groups.

Real-time metrics + actual conversations

Through real-time monitoring tools, including a dashboard that’s customized around the campaign, your team will have immediate and penetrating views on activities during and immediately following each program. But those numbers can take us only so far.

Qualitative data are essential to validate assumptions and understand trends. So we consistently query presenters and participants. In some campaigns, field sales and clinical liaisons play a significant role, so we give them a voice. It’s formal, through open-ended surveys, and informal, through group calls and individual follow-up. This is our time to listen, not explain or defend. ROI is the goal, not note-for-note perfection.

So if we see a gap, we move to close it.

Increasing institutional knowledge

The reporting and analysis that concludes an Avant campaign also adds significantly to the data needed for long-term business planning. This is institutional knowledge that can be applied within the brand or across the portfolio as you develop P2P strategies.